Posts Tagged ‘father’s day’
“Listening, honesty and how you’re screwing up” – Box Scores: June 15-21
First and foremost, we hope those of you who celebrate Father’s Day had a great Father’s Day. Whether that meant a day off, a day of activities, or a solid combination of the two, we here at Deep Bench hope it was what you fathers (and children of fathers) were looking for. Also, I’d just like to give a special shout-out to our own Head Coach Hugh Weber, who is celebrating his first Father’s Day as a dad this year. Congrats, Hugh.
Moving along, we’ve got some great posts from the blogosphere collected into this week’s Box Scores, so read up and enjoy the insight of the talented bloggers sharing their wisdom on this new-fangled Internet thing. And then let us know what you think by sharing your thoughts below or tweeting us on Twitter at @deepbench. First up – a great post on listening from Drew McLellan…
Drew McLellan asks a simple question with a not-so-simple answer. Are you truly listening to your customers and audience, or do you just act like you’re listening? As he puts it, “I think this happens to every one of us — each and every day. Clients make a casual comment or an aside…and in our rush to get the work done or the information we need, we rush right by it.” His advice: take a minute or two to listen…really and truly listen. Our guess is that, after reading this post, you might be a little more inclined to give it a try.
-“13 Tips for Marketing Your Business With Your Blog”
This Problogger post shares some great ideas on how to best use your blog to promote your business. Ranging from fairly common sense concepts like “Be Useful” (“Consider what channel/s of your business your blog is going to help strengthen, what goals you want to achieve with it and what it will and won’t aim to do.”) to slightly more in-depth ideas such as “Integrate Your Blog with Your Website,” Darren Rowse serves up some great ideas to keep in mind if you own a business and intend to start a company blog to help market it.
-“Augment your social media marketing efforts with honesty”
Marc Meyer makes his way into Box Scores yet again with his post on doing what’s best for your client (even if it doesn’t seem like the right “business” approach). As he puts it, “At the end of the day, it’s not about bangin’ the client for as much as you can get, or getting the project at any cost, or saying what they want to hear. It’s about you being honest and seeing the challenges of running a business from the perspective of the business owner.” It’s a mindset we here at Deep Bench firmly believe, and it’s always good to see when other people have success with the same approach.
-“7 Ways You’re Screwing Up Relationship Marketing”
This is just a flat-out awesome post from Naomi Dunford at Copyblogger discussing – and even contradicting – some of the current standards and clichés of relationship marketing. For example, “Relationship marketing is not about connection. Just because Steve Jobs doesn’t know your kid’s name doesn’t mean you’re going to buy a Dell next time… Relationship marketing is not about equality. The only thing that’s equal about you being my ‘fan’ and me begging you for money is that we’re equally codependent.” The post’s overall point? “Relationship marketing is about marketing.” Read the post to see where Naomi is coming from. Then, let us know if you agree or disagree by leaving us a comment or a tweet.
-“Tune Up Your Personal Message”
Chris Brogan shares some great wisdom on how to make sure you present yourself well (and keep the audience engaged) during speeches and presentations. Via common sense thoughts like this – “If your stories are about how amazing you are, they get old fast.” – Chris gets to the overall purpose of his post, which is this: “My intentions with this piece are to have you think about yourself and how what you’re saying might impact how people are perceiving you.” If that’s not something you’ve considered, you probably should. This post is a great place to start.
(UPDATE: Forgot to include this Box Score upon originally posting this week’s batch, but leaving this post out from Box Scores would simply be a mistake…)
Interesting thoughts from Matt Jones over at Advertising Age regarding social media and why he’s not necessarily a fan. While he acknowledges that saying he “hates social media” is probably marketing heresy, he goes ahead and says it anyway. Of course, his heretical points are probably worth noting. For example, as he puts it: “What if we stopped getting all hot and heavy over the latest new media success stories du jour, and starting realizing that the real triumph of, say, the Obama campaign was the product and the story, not the channel used for storytelling?” Hmm…good question (if you ask us). And there’s more where that came from.
And with that, we’ve done our job of passing along this past week’s Box Scores. Now it’s your job to read the posts and utilize them in whichever way you feel like utilizing them. Hopefully you get as much out of them as we did. And if we missed a great post or two (or you just want to share your thoughts on Box Scores in general), leave us a comment below or let us know on Twitter at @deepbench.