Box Scores: Aug 17-23 – “Repeat Tweets, Mirror Neurons & Being Wrong”

We’re coming at you on this fine, August Monday morning with a new set of Box Scores for you to check up on. Some great posts from industry thought leaders to help you kick off your Monday in style. Then again, according to our first post from Christopher S. Penn, it might not be such a good idea to agree with these “thought leaders,” so read up and see why it wouldn’t hurt to disagree every once in awhile. And if you disagree with anything in Box Scores, don’t be afraid to let us know in the comments section. After you’ve given them a read, of course…

-“What if no one tells you that you’re wrong?”

Christopher S. Penn comes at us with an interesting dilemma developing in the social media realm. It’s the issue of people agreeing with ideas and concepts simply because the popular “thought leaders” discuss or write about them. Unfortunately, this mindset isn’t good for social media folks (or anyone in ANY business). As Chris puts it, “too many people are afraid to disagree with ‘thought leaders’ and ‘social media superstars’…no matter how valuable you perceive someone is, the folks who you perceive as leaders desperately need you to call BS on us when we are wrong (me especially), so that we can continue to think critically, to learn, to grow ourselves.” We’d ask you to do the same for us here at Deep Bench.

-“Don’t Do These 12 Things When Writing Headlines”

The thought-provoking pros at Copyblogger come to us with another set of tips to help blog writers successfully write good headlines. The tips really make you think (mostly because they sound almost backward) and they’re worth checking out. It’s not every day that you read tips like “Don’t be original” and “Don’t be clever,” so give these and see why they’re actually reasonable this time around.

-“Social Media Marketers’ Best Kept Secret: Mirror Neurons”

This first official post from Derek at Social Triggers presents an interesting concept for evoking responses in people by using mirror neurons. As he explains it, “When people see someone perform an action on video, they will think they just performed the action themselves.” Derek goes on to explain how giving people this sensation can be beneficial (and how it can be done with or without video). He claims he’s got plenty more posts coming in the future. After reading this one, we’re looking forward to what Derek has to say.

-“How To Drive Traffic with Repeat Tweets”

This one comes from a fairly well-known online figure who goes by the name of Guy Kawasaki. Guy did some analysis of a specific tweet and the various results he received from sharing it on Twitter more than only one time. The results and Guy’s explanation are worth reading up on. You know, if you trust the research and statistics from one of the most popular Twitter users around.

-“Social Media Marketing Basics: Facebook & Blog Promotion”

This post from Lee Odden at TopRank Online Marketing shares some great insight from a great resource and thought leader. Lee examines various ways to promote Facebook fan pages and blogs and focuses strongly on the strategy involved rather than the tools themselves (which is an approach we certainly respect here at Deep Bench). As Lee explains, “The key to answering the ‘how do we promote our social participation’ question is directly tied to goals, audience, tactics and resources.” We agree. How about you?

-“Simple Touchpoints of Loyalty”

Plenty of people know how to build strong relationships, both real-world and online. However, not many of them have made it an essential part of their livelihoods the way Chris Brogan has. This 9-point list is easy to work through, and is certainly worth the effort. We recommend you give it a read (and consider taking him up on his first point on the list). You – and we – will be glad that you did.

So there are your Box Scores for the week. Read up, get smarter, and let us know what you thought by leaving a comment below, hitting us up on our Facebook fan page, or dropping us a line (or tweet) on Twitter.

Photo by Will Hybrid