Box Scores, Dec. 21-27 – “Objectives, Mothers & Gangs With Axes”
Well, we’re midway through the “holidays” portion of “Happy Holidays” and we here at the Deep Bench office have a special holiday gift for you to help celebrate. That’s right, it’s Monday morning, it’s the start of a fresh, new week and we’ve got Box Scores wrapped up in a nice little post (and if we could add an internet bow, we probably would). Also, our condolences go out to any/all who were subjected to the #snowmaggedon over the past few days. We know how you feel. Anyway, onward and upward!
-“How To Create Measurable Objectives”
Amber Naslund has shown that she’s got the chops to keep making the Box Scores cut, and this post on creating measurable objectives certainly fits what we look for in Box Scores. Discussing goals, objectives, strategies and tactics, Amber presents some complex information in an easy-to-understand format, which means that everyone can learn from it. Don’t be one of the folks who misses out.
-“On Dying, Mothers, and Fighting For Your Ideas”
Deep is probably an understatement on this one. So is powerful. And inspiring. The point is that you should read it, and soak in every heartfelt word that Copyblogger’s Jon Morrow put into this post. There’s a reason Jon fights for everything in his life. Part of that reason is because he has no choice. Part of it is because his mother fought so hard for him. And part of it…well…as he puts it, “If my mother could ignore a doctor who would condemn me to death, then I can ignore my inner demons who tell me I’ll never make it as a writer.” Read it. Be inspired.
-“It’s about the journey – NOT the money!”
While we’re on the subject of inspiring and personal posts, check out this hit from Jim Connolly on the importance of why your life journey is what matters, not the money you make along the way. And if you weren’t interested in the post before, here’s this: “By the time I was just 10 years old, I had witnessed 3 murders and at age 17, I was left for dead after being attacked by a gang armed with axes!” So…yeah…there’s that. It’s worth a read.
-“Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign”
A few months ago, The Onion did what it does best and wrote a (fake) news article on Pepsi ceasing all advertising. Consequently, we at Deep Bench wrote a blog post questioning what that would or wouldn’t mean for Pepsi in the long run if it ever happened. Then, this story from Mashable came along and mentioned that Pepsi will be skipping its Super Bowl ads for a social media campaign instead. We’d like to hear your thoughts on this one, so drop a comment in the comments section below and say what’s on your mind. Is this a good call from Pepsi? A groundbreaking effort? A stupid decision? Let us know.
-“Forbes: A Year In Review: 2009 Social Marketing Trends”
This is just a great recap of…well…social marketing trends. Jeremiah Owyang wrote this post for Forbes, and it’s full of all the intelligence and insight you’d expect from Mr. Owyang. Whether discussing companies that slashed print and TV budgets to focus on social media or discussing his key point that “This year, consumers are more connected, and moving faster than brands,” Jeremiah brings up some great points in this article that organizations should make note of as they head into 2010.
On that note, we’ll close out the final Box Scores of 2009. It’s been a great year here at Deep Bench and we hope you’ve gotten as much out of reading Box Scores as we’ve gotten out of researching and sharing the posts we include. For that matter, we hope you just had a fantastic 2009 regardless, and we look forward to sharing more with you and learning more from you in the upcoming year. Make your New Year’s a good one and we’ll hope to see you on the interwebs sometime soon.
Thanks for everything this year. It’s been a blast.
-The Deep Bench Team
P.S. – If you’d like to share your thoughts on any/all of these Box Scores, drop us a line in the comments below or hit us up over on our Facebook page. We’d love to hear what you have to say. Also, if you’d like to head into 2010 by automatically getting our Deep Bench blog posts delivered right to your RSS reader, go ahead and subscribe here. Happy Holidays!
Photo (“winter wonderland”) c/o planetlight. Thank you much, planet light!