Box Scores, Jan. 4-10 – “Living Social, Dynamite & Groucho Marx”
Well folks, it’s Monday, January 4th, and it’s been a very busy week for us here at Deep Bench. Today marks the day that we will announce the speaking lineup for the OTA Sessions, which should be exciting on more levels than we even know how to count. But, before all of that insanity is unleashed, we can’t kick off a Monday without our traditional Box Scores, so here you go. The blogosphere offered up some great posts last week, so here’s a chance to see what you might have missed. We’ll start with the wise and always enjoyable David Armano.
The “who controls social media” debate has been a much-discussed issue in the online world. David Armano wrote this post up for Harvard Business (yeah…that Harvard) and his thoughts are worth reading. One of his most interesting points is this: “If you’re not genuinely, honestly engaged in the social network, you’re not going to get far with those who are.” Maybe you’ve heard that before, but it never hurts to hear good advice more than once.
-“The 7 keys to social branding”
Sometimes a good guest post rocks just as hard as the usual blogger’s regular content. Tamsen McMahon demonstrates this phenomenon to perfection with her guest post on Valeria Maltoni’s “Conversation Age” blog. Although the points may seem simple (“Clarity – Speak your messages in their languages”), it’s the explanation behind each that makes this post so valuable. So read up on what Tamsen has to say and see if you agree with her 7 keys to social branding.
-“What every mass marketer needs to learn from Groucho Marx”
In honor of Seth Godin, we’ll keep the description of his post short by quoting him: “If Wal-Mart or some cultural shift has turned what you do into a commodity, don’t argue. Find a new place before the competition does.” The way he connects it to Groucho Marx is just frosting on the cake.
-“Project Management and the Dynamite Philosophy”
Amber Naslund comes correct with some awesome advice on project management and how she manages to get as much done as she does. Amber starts with the tools (her tools, as she wisely points out that everyone is different), how she uses them, and then the big boom for a finisher. Literally. Her closing advice is “Blow Things Up.” After you read the post, you’ll see why it really is the Dynamite Philosophy. (Ok, I couldn’t resist…and boom goes the dynamite…)
-“What Vegas Can Teach You About Marketing”
Tips like “Know what you can afford to give away” and “Only reward behavior you care about” don’t make perfect sense upon first read. Luckily, Rohit Bhargava is able to completely justify them, all along with the fun and excitement of Sin City itself, Las Vegas. So if you want to learn a bit from Vegas (and from Rohit) read up and let us know what you think.
-“NBA Jam to Make a Comeback on Nintendo Wii”
This pretty much just makes Mike happy. Since it was on Mashable, we figured we could post it here too. Boomshakalaka!
And those great posts make up this week’s Box Scores. Hopefully the advice and wisdom from all of the bloggers helps kick off your work week with some productivity and some general awesomeness. If you feel we forgot any great posts or that you have a post or two worth adding, let us know in the comments below or by leaving a link on our Facebook page. And if you want more Deep Bench content delivered weekly, subscribe to our RSS feed by clicking here.
By the way, we weren’t kidding about that OTA Sessions announcement. We’ve got a video coming from Hugh in a few hours, and we just hope it gets you as excited as it gets us. We have a feeling it will. You’ll be hearing from us soon…
Photo (“Fireworks barge explosion close-up”) c/o Shiny Things. Thanks Shiny Things!