Box Scores: June 8-14 – “Lemmings, trial lawyers and radio Twitter”

Image c/o Shoshanah

Good news, folks. We’re back on this wonderful Monday morning with some Box Scores to kick off your week. Although last week’s Box Scores were a little late, we wanted to get right back on schedule this week with some of the best posts the blogosphere had to offer. So read up and tell us what you think by leaving us a comment below or dropping us a line on Twitter at @deepbench.

-“23 Essential Elements of Sharable Blog Posts”

A great list with fantastic advice, Chris Brogan brings his typical personal and professional touch to this very useful post. If you’ve ever needed a bit of advice when it comes to creating appealing blog content, Chris covers this base with a concise list of tips and ideas to make it happen. Read it, learn from it, bookmark it and share it.

-“Five Ways to Persuade Like a Silver-Tongued Trial Lawyer”

This post comes from Brian Clark over at Copyblogger and, while it may not sound like the way you want to conduct yourself in the business world, the post isn’t as evil as it sounds. In fact, it’s makes quite a bit of sense. As Brian puts it, “…in an attention-starved world where everyone is constantly bombarded with competing information, your message must be designed to slip into the mind of your prospect as effortlessly as possible. In that regard, you might want to think like a trial attorney when ‘making your case’ with your copy.” Makes sense to us. Read up and let us know if you agree/disagree.

-“Jumping Off The Social Media Cliff”

Lee Odden of the Online Marketing Blog makes an appearance on Box Scores with this post emphasizing the difference between using social media tools and creating a social media strategy that utilizes certain tools. As far as the question he presents in the post’s title, he looks at it this way, “For many companies, kicking off a social media effort is like jumping off a cliff. The question to consider…is whether your company is jumping as a base jumper or a Lemming?” Do you know the answer to that question for your own company?

-“13 Lessons (& Tips) Learned from Launching an eBook”

If you have any intentions of launching an eBook, this post from Darren Rowse at Problogger is a solid resource for viewing the process in a personal (rather than a mechanical) way. Darren shares his experience in the eBook launching process as if he’s having a conversation rather than writing a step-by-step instructional guide for the process. The result? Though not a “hold you by the hand” guide, this post serves to show some of the positives and negatives of launching a eBook, as well as what to consider if you decide to do it.

-“Graduate school for unemployed college students”

Seth Godin is a wise man and he doesn’t fail to live up to that description in this post on what to do if you are unemployed and tired of sitting on the couch expecting good things to happen. From industry-related ideas like “Write three detailed business plans for projects in the industry you care about” to (seemingly) less business-oriented advice like “Volunteer to coach or assistant coach a kids sports team,” Seth shares what currently-unemployed graduates could be doing to not only stay productive during their unemployment, but also to help better-situate them for employment later on down the line. Pretty sound advice if you ask us…

-“UnitedHealthcare Signs Master Service Agreement with Spyder Trap Online Marketing”

While not a traditional Box Scores blog post, this release from Spyder Trap Online Marketing brings up a great point in how business can develop with clients. The gist is this: Starting with a small piece of a large business and doing fantastic work with that slice opens the door for you to get your hands on the rest of the pie. To read Mike’s full thoughts on the subject, check out his post from last Thursday here.

-“Is Twitter like a radio or more like a plaza?”

An interesting post from Roberto Mazzoni at Commodore Black, the question debates how frequently Twitter users should re-post or re-share content they feel is worth sharing. Using some common sense statistics to help prove his point, Roberto’s insight will help you realize that it’s not a crime to post your content more than once a day (as well as why it might benefit you to post it up to 4-5 times per day). After you check out the post, let us know what you think. Is more than once or twice a Twitter sin or is it reasonable? Let us know what you think.

And with that, we conclude yet another week of Deep Bench Box Scores. Hopefully you learned a thing or two from these awesome posts. And while we’re at it, are there any posts you feel like we missed? If so, let us know in the Comments section and we’ll give them a look. We’re happy to hear your thoughts, so share them below or drop us a tweet at @deepbench. Enjoy your Monday, and we’ll be back with more soon.

Image courtesy of Shoshanah via Flickr Creative Commons.