Box Scores, Nov. 16-22 – “Risks, Twitter Sins & The Year Of Nothing”
Time flies when you’re having fun, and we’ve been having a blast at the Deep Bench office this week, so Box Scores crept up on us before we even knew what happened. Fortunately, getting to recap some of the week’s best blog posts is always an enjoyable duty. We just hope you get as much out of these great posts as we did.
-“15 Ways PR Agencies Can Help Companies With Social Media”
We’ll kick things off with this great Dave Fleet post that pretty much tells you exactly what the headline suggests. It’s also conveniently broken down into four sections: Getting Started, Strategic Planning, Execution, Full-service. Read the post for the full flavor of the title’s 15 ways.
Joseph Jaffe comes with his latest Adweek column and it’s certainly an encouraging read. The post’s subtitle is “How do you plan to make sure next year is better than this one” and it’s a good question. Mr. Jaffe’s breakdown of ’09 and advice heading into 2010 are worth your consideration. Read up and see why Joseph thinks 2010 could be our “Year of Something.”
-“Over-Delivering For Your Client Starts With These 5 Questions”
A solid 5 questions from AJ Vaynerchuk on the Vaynermedia blog. We agree that all five questions are worth asking, and #5 might be the best of all: “What Can’t We Do? Knowing what you ‘can’ do is actually limiting and a waste of time. Believe it or not, knowing what you can’t do gives you creative freedom.” Smart answer and a solid post overall.
-“Agencies: 15 Risks You Can’t Afford Not to Take”
Our second list of 15, this AdAge post comes from Tim Williams and it’s worth your read. Rather than give all his tips away, we’ll let you read the post for yourself. Just know that it’s worth your time if you’re part of an agency looking to move forward rather than stay stagnant in the current marketing/advertising environment.
The writer in me likes this post. A lot. This is simply a quick guide to writing better paragraphs and, consequently, writing better in general. Plus, sub-headings like “Is it a two-headed baby?” and “Are there on ramps and off ramps?” keep things interesting while you’re reading. Read up, write better, and thank Jon Morrow at Copyblogger for the bit of paragraphic insight.
We’ll end this week’s Box Scores with a Scott Stratten Un-Marketing post. This is a fun one that points out some of the “sins” people commit on Twitter. Not much need for explanation, but seeing his explanation of how people display “Greed” and “Sloth” on Twitter is worth your read.
And that wraps up Box Scores. Quite a few this week, but all of them are solid. The internets do wonderful things to make us smarter. Our advice is that you take advantage of the blogosphere’s generous offering and get some wisdom from the folks who write these fantastic posts. That’s why we collect the Box Scores in the first place. Just make sure you tell us what you think about the posts by leaving a comment below or filling us in on our Facebook fan page.
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Photo c/o spettacolopuro. Thanks Andrea!