Box Scores, Nov. 30-Dec. 6: “A Mensa Crisis, Timing & Sharks!”

With our esteemed Head Coach and President Hugh Weber out last week in L.A. for the Ford Fiesta Movement wrap-up party (more to come on that later), the Deep Bench office was a busy one. There’s no such thing as a vacation here, so we worked hard to rustle up some great posts to include in this week’s Box Scores just for you. Read up, learn a bit, and let us know what you think when you’re finished.

-“Socialized Media: The Powerful Effects of Online Brand Interaction”

Recently voted PRNews’s PR Blogger of the Year, Brian Solis came correct early last week with this post on brand interaction and its impact on sales. In the post, Brian points out “why monitoring, establishing and cultivating a strategic presence and inspiring meaningful engagement is so critical in social media. It impacts the bottom line.” Worth the read if you weren’t sure before.

-“Stay Cool in a Communications Crisis: How American Mensa Handled It”

Up-and-coming online rock star Lauren Fernandez presents an interesting perspective on handling communications crises in her first published magazine article for Associations Now Magazine. Her breakdown of a crisis situation (and resolution) with Mensa serves as an excellent example of how to handle a crisis and why you should always be prepared for one. Even if you may not ever think you’ll need a crisis communication plan, you might. Read Lauren’s article to see why.

-“6 Marketing Tips – Good Timing!”

Jim Connolly brings some great insight in a not-often-discussed-enough topic – timing. From common sense planning like making sure you aren’t planning an event during a major event (like the World Cup Finals) to more complex stuff like avoiding wasting major chunks of time on minor things, Jim’s post is full of insight and is worth keeping in mind (and opening back up) the next time you’re planning for an event.

-“Making Your Corporate Blog More Social”

This Jason Falls post gives simple ways to help your blog with social media. While his tips aren’t in-depth or earth-shattering, they are easy to utilize. From making your comments section social media savvy to adding a “share on Facebook” button, Jason’s tips are helpful for those looking to share their content as far and wide as possible.

-“Mashable’s Social Media Guide for Small Businesses”

This is simply a huge, link-laden and extremely beneficial post from Mashable to help small businesses take advantage of social media. Countless links ranging from social media tips to video use and PR/marketing to statistics and analytics (and plenty more) makes this a must-read for both small businesses looking to use social media as well as large businesses looking for ways to improve their own social media use. Probably star/bookmark/favorite this one while you’re at it.

-Like Shark Week? You may like this then…

While it’s not exactly an “ad,” we’d love to hear your thoughts on this Shark Week effort. After you’ve experienced it, of course…

And those are some of the best posts from this past week. If we missed a few, pass us a link in the comments below and tell us why it should be included. Perfectly content with these? Tell us below. Feedback rocks our world. If it’s easier, drop us a line on Facebook and tell us over there on our fan page.

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Photo c/o StormyDog (Allan Lee). Thanks Allan!