Box Scores, Nov. 9-15: “Being Connected, Experts & The Future”
It’s been a busy, busy week here at the Deep Bench office, but that doesn’t mean we’ll make you wait for your beloved Box Scores. That’s right, it’s Monday morning and no amount of excitement at the Deep Bench office (even something as exciting as a killer website redesign) will keep us from sharing some of the blogosphere’s best posts from last week. So read up, learn a bit, and pass the knowledge along.
First up, one of the week’s highlights from Todd Defren at PR-Squared on…well the title really speaks for itself.
Todd’s predictions on the future of marketing manage to stay both reasonable and insightful. What’s his prediction? I won’t spoil it here, but check out the post and see for yourself. And while you’re at it, let us know if you agree or disagree with his predictions by sharing your thoughts over on our Facebook page.
-“Don’t Hire Me Because I’m An Expert”
This post, a very smart one from Tom Martin over on Advertising Age, discusses an important distinction between “experts” and explorers. His point is this: “By definition, experts are always looking backwards…the problem with experts is that they can only really tell you how it has always been done.” Explorers take a different route, and it’s worth checking out the full post for the details of Tom’s logic.
-“Discussing the PR Revolution”
This Box Score from over at the Top Rank Blog isn’t so much a blog post as it is a PRSA panel discussion recap featuring some solid PR pros and their thoughts on the industry. From questions like “what’s next in the realm of online and how will it impact PR” to “What kind of skills do the new PR professional needs to be the new architect and move away from the tactical role,” folks like Brian Solis and Joseph Jaffe share some great wisdom with their answers. It’s a lengthy but informative read, to say the least.
-“5 ways to promote internal training and events”
This is a short but thoughtful post from Drew McLellan on how to overcome the cliché “email and flier” approach to getting the attention of your employees. With tips like “Catch it on camera” and “Let them eavesdrop” as well as clarification/details on how to do those things, this post will make any manager trying to promote internal events a happier person (and a much “cooler” manager).
The ever-insightful Valeria Maltoni shares her thoughts on being connected and what that really means in the online world. One bit of insight? “Reach is to conversation like connection is to conversion.” Reaching out to someone isn’t necessarily all it takes, so read her post to see why taking it to the next level could make a big difference for you or your organization.
-“7 Visualization Groups On Flickr to Find Inspiration”
Technically this should have been included last week, but seeing as designers need some love from Box Scores too, we’ll share it anyway. This post from Flowing Data shares some Flickr groups worth checking out if you’re looking for visualization inspiration. Check out what they have to offer and see how you can take potentially boring information and make it into to deliciously informative eye candy.
And, once again, we’ve come to the end of another great set of Box Scores. From the future to “experts” to good looking visuals, Box Scores covered a wide array of information and insight this week. The question is, do you agree? Did we miss any posts that should’ve been included? Did you particularly enjoy one of these posts specifically? Share your thoughts in the comments below or over on our Facebook page and tell us what you think.
Photo (“Connected!”) c/o visulogik. Thanks Hans!