Box Scores: Oct. 19-25 – “Thought Leadership, Seinfeld & Selling Ethically”
At this point in your day, you’ve probably figured out that it’s Monday. And whether you think that’s an excitement-inducing opportunity or a depressing fact of life, I’ve got good news for you – Box Scores are in and they are waiting for your eyes and your brain to give them a good read. So get excited for some great posts from around the web the past week and use what you learn from them as this week continues. You’ll be glad you did.
Up first, Dave fleet with some insight on how you share your message…
Sometimes we do what we think we’re supposed to do “because that’s how it’s been done.” But every once in awhile, a shift from the norm could end up making a big difference in the lives of your clients (and more importantly, their customers). In discussing the benefits of an audio book over a traditional book in his life and why more companies should consider diversifying their media outlets, Dave Fleet mentions this: “Part of that is reaching your target audience wherever they inhabit, so each person can consume information in the way in which they choose.” Smart advice. Are you listening/reading?
-“What Seinfeld can teach you about social media”
Lots of people like Seinfeld (the show and the comedian himself). Not many of those people can write a very fitting, very appropriate post relating Seinfeld to social media. Christopher S. Penn is one of the few that can, and does so masterfully in this post. Check it out to see how a “show about nothing” relates to an industry that, like show, is far from being about nothing.
If the thought of conducting business “ethically” makes you cringe like Eric at the end of Billy Madison, this post from Johnny B. Truant on Copyblogger may not be worth reading. However, we here at Deep Bench rock the “Work. Play. Do Good.” mantra for a reason and hope you’d consider operating under a similar system. This post explains how you can write persuasive copy for sales without having to cheat, lie, and connive to get the job done, so read up and put his advice to good use.
-“Twitter Use Up Among Social Networks, Mobile, and Younger Users”
The headline isn’t shocking news, but there are definitely some interesting facts and statistics worth looking into. ReadWriteWeb has posted some thoughts on Pew’s latest Twitter research and the results are important to note (specifically the jump in numbers for younger people using Twitter). Statistician or not, paying attention to the trends and changes keeps all of us on top of things, so check out the post and make sure you know what’s changing in the social media world.
Now, if you’re reading this on Monday (which we would hope you are), there’s good news: You have a full week to start implementing the insight you’ve gained from the posts above. If you’re reading it later in the week, there’s still good news: these posts totally fall into the “better late than never” category. So now that you’ve seen some of the good stuff the internet had to offer last week, tell us what you think of this week’s Box Scores by leaving a comment below or jumping over to our Facebook page and discussing them there.
Photo c/o PlayfulLibrarian. Thanks Amanda!