Ladies and Gentlemen… Deep Bench

You’ve heard the expression before – “That team’s got a deep bench.” Most sports fans know what that means. Most people in general know what that means.

So what does that mean?

A “deep bench” is what separates the successful teams from the mediocre teams. A “deep bench” is what makes the difference between teams that win championships and teams that simply make the playoffs a few times. A “deep bench” is what gives a team more options to compete in any field, at any level.

In that same vein, Deep Bench is an organization created to find efficient solutions – through consumer-focused strategies – to the problems that hinder the success of corporations, communities, and non-profits.

That’s right. Consumer-focused strategies. Deep Bench is NOT an “advertising agency.” Deep Bench is NOT a “marketing firm.”

Deep Bench is NOT the stereotype.

So, if you’re in the market to have your product or service shoved in the faces of a few thousand TV viewers or to have your consumers’ web browsing brashly interrupted by flashing banner ads or mass e-mails, then Deep Bench probably isn’t for you.

But, if you’re interested in creating a consumer foundation focused on brand loyalty and relationships between your brand and your customer, then you’ll probably want to work with the people who believe in developing authentic relationships that create experiences where the consumers live. Why? Because this will inevitably lead to loyalty to your product or service.

And why is a consumer’s brand loyalty more valuable than a 30-second TV spot that 50,000 people might watch?

Because, at Deep Bench, we believe that creating conversations and relationships that lead to 100,000 product evangelists who will help sell your product to 100,000 more consumers is more valuable than an expensive, 30-second TV or radio spot. Sure a newspaper ad looks good on paper, but when somebody skips page 9 of the “Life” section and doesn’t see your high-priced ad, then who is talking about your product or service?

Nobody.

And what do you think has more influence in today’s society – the barber who tells each customer receiving a haircut that he’d never buy any other brand of recliner than the one he sits in every night, or the ad on the back of the “Region” section of the paper that gets glanced over and tossed in the recycling?

I’ll tell you this. If my barber were that passionate about that recliner, I’d certainly be inclined to check out that brand the next time I need a new leather lounge chair.

So in the fast-paced technology world where word-of-mouth can have a stronger, deeper impact than any commercial or banner ad could ever dream of having, why not work with people who focus on building the brand loyalty that leads to a strong word-of-mouth buzz.

Because when you’ve got 100,000 evangelists spreading the word of your product or service to 100,000 other potential consumers…I’d say that’s a pretty Deep Bench.